The costs involved with the opening of a new casual dining restaurant are significant and the risks, especially for brands entering new markets, are daunting. Consequently, a restaurant company must ensure that the site chosen is the best available given their sales and marketing objectives.
Restaurant operations and market conditions fluctuate, real estate locations are static. As logical and simple as this seems, countless restaurant companies make critical mistakes when choosing their restaurant sites. Despite having a proven concept and strong operations, site adversity will take a foothold, and a lifetime of marginal performance even under peak conditions is the best the company can hope for.
For restaurant companies, the real estate component of each location should be a means of a strong competitive advantage and a major contributing factor to the restaurant’s performance. It is also an added source of value for customers and a built-in billboard for your brand. To leverage real estate for all it can