Many are capable of selecting sites for casual dining restaurant and entertainment venue concepts. What distinguishes Foremark’s restaurant site selection work is the criteria we select and the rationale for the method of securing the right site.
Our clients are experts in the business category in which we operate: casual dining, fast casual, and entertainment. We understand the unique business models of each of our clients – the distinctive attributes, culture and market appeal. Each has its own basis for determining acceptable location performance, usually measured across several metrics. And each has its own operating plan that determines – far beyond site location – what real estate is suitable for the concept. We can qualify a site’s appropriateness and ultimate worth because we understand our partners’ businesses.
Apart from the influence of category and customer knowledge, our broad market knowledge is critical to our site selection and acquisition process. Too frequently, restaurant and entertainment companies are unduly influenced by the opinions of territory-bound brokers.