A privately held three-meal casual dining restaurant wanted to expand from its base in California to a national audience. Mimi’s had proven leadership with multi-unit success and was well funded with private equity investment.
Foremark studied the concept, competitors and operations and, with Mimi’s leadership, created a strategic plan to roll out the concept nationally. The roll out plan outlined a growth plan relative to Mimi’s current size which was fewer than 25 stores.
In a period of five years, Foremark helped Mimi’s café nearly quadruple the number of restaurant locations and helped position the company for an ipo.
Mimi’s café was ultimately purchased by a large publicly traded restaurant company.